A Chopstick Tree Grows in Brooklyn--Err, Beijing
|Flickr user Dan4th|
Ad Age has the scoop and pictures of trees constructed from 23 billion wooden chopsticks put outside a Beijing shopping mall, a minor miracle in itself considering the notoriously censorious Chinese government. The campaign is going well, by all accounts, and will travel around the city for the next couple of months.
Then again, plastic is much better at destroying the environment than chopping down trees--and if you don't believe me, read "Moby-Duck," one of the most terrifying--and brilliant--journalism stories ever published in American letters.