The Most Uncreative Coffee House Name? Or The Most Ingenious?

Edwin Goei

I realize making up names for your business takes a good bit of effort. Witness the creativity or lack thereof from entrepreneurs during the frozen yogurt boom of 2008.

I assume it's the same thing with coffee houses. The good names have presumably been taken. So I can't decide whether the name they've chosen for this new coffee purveyor in Santa Ana is ingenious or lazy. If you come from anywhere else but here (where cafe doesn't mean "restaurant", but instead "coffeehouse"), it's comically redundant.

I vote for ingenious since if it were called anything else, I wouldn't be writing about it and giving them free advertising.

Coffee and Cafe is located next to Malibu Fish Grill at the corner of 4th Street and Tustin Ave. in Santa Ana.