Old-School Ad of El Torito: The "Has-Bean"

Categories: Mexi Meals
eltoritobean.png
I interviewed El Torito founder Larry Cano a couple of weeks ago for my upcoming book on the history of Mexican food in the United States. Lot of great stories that I'll save for the book, but here's a funny tidbit that Señor Cano had forgotten.

This appeared in a 1957 ad for the Los Angeles Times, just a couple of years after Cano opened the first El Torito in Encino. Imagine the furor Mexis would unleash today if a Mexican restaurant tried to run this ad? My only remark: the white bandanna wrapped around the bean seems seems stolen from the era's imagery of Japanese not Mexis...

Location Info

Venue

Map

El Torito

2020 E. Ball Road, Anaheim, CA

Category: Restaurant

My Voice Nation Help
0 comments
Sort: Newest | Oldest

Now Trending

From the Vault

 

Loading...