CNN: KFC's Double Down Fails To Take Off
CNN states that though the company sold 10 million of the sandwiches, KFC's Chief Financial Officer Rich Carucci referred to sales of the sandwich as "immaterial."
The piece also said that the item only contributed to only 5% of KFC's sales. A new product is considered to be a blockbuster when it's north of 10%, an analyst they interviewed stated.
Yes, it sounds as if the Double Down's days are as numbered as that of the dodo--a dodo with high sodium levels.