Babycakes Cupcake Maker, Why Do You Exist?
|table4five @ flickr.com CC BY 2.0|
But that's apparently still too much work. Now, in addition to buying preservative-laden cake mix and frosting that contains neither butter nor cream, Select Brands Incorporated would like you to buy a thirty dollar piece of equipment that takes up space in your kitchen and has exactly one function: making cupcakes.
Unless you live in a bachelor apartment or a hotel room with no oven, there is no excuse for owning this poor cousin of a waffle iron; buy a mini-muffin pan for $7 at your local restaurant supply store and learn to love your oven, idiosyncratic though it may be.
Take back the cupcake. Watch Alton Brown's "Good Eats" episode on cupcakery. Relegate this schlock to its rightful homes, the unloved orphanages of small electrics: the home-goods racks at Marshalls and the SkyMall catalogue.