Kogi Setting Up Brick and Mortar Shop In L.A.; O.C., Not Yet
Yes, that's right: the truck that is responsible for the spreading rash of catering trucks is settling down. And why not? What were the trucks if not an uber-successful marketing campaign for what's destined to be a regular restaurant empire, and dare I say, chain?
Being that I've written about Kogi before (ahem), of course, I had to ask Alice myself whether they have plans to open a permanent store in O.C. She laughed and said that there's currently no plans for an O.C. Kogi store, and that they're just taking it one day at a time. But they said the same thing about a dedicated truck for O.C.