Dueling Dishes: IKEA's 99-Cent Breakfast VS. McDonald's Deluxe Breakfast
My first subject is the ever-famous (well at least around this blog) 99-cent breakfast from IKEA. This, in business parlance, is call a "loss leader". An item priced at or below cost to attract customers. In laymen's terms, it's bait. But me? I know the route to bypass the IKEA furniture maze. It's quite easily bested, actually. And once I've gobbled up my money's worth in eggs, bacon and taters, I can escape without seeing a single Klavsta lampshade.
Second contender is the Deluxe Breakfast from, yes, McDonald's. And in a word, it's overkill. I didn't intend to order it. I was actually looking for something that would be equal to the portion size of the IKEA breakfast, but still occupied a plate. The smallest was the Big Breakfast, but then I saw the price board and realized that for a few cents more, I can upgrade to a Deluxe! And therein-lies the genius of McD (or my gullibility). I upsized eventhough I really didn't need it and ended up with more food than I knew what to do with. I don't need to describe the meal itself, as I think everyone in the U.S., maybe the globe, knows what a McDonald's breakfast tastes like. But in the Deluxe, there's more of it. More carbs, more fat, and more sugar. It didn't come with just maple syrup, there was strawberry preserves.
The winner? IKEA's 99-cent breakfast. Because if I believe science, theoretically, the size of my egg-based breakfast is inversely related to how long I aim to live.