Starbucks News, Including Four Imminent Closures
The branches set to close are:
Anaheim Hills: 721 S. Weir Canyon Rd. (Sycamore Canyon Plaza)
Brea: 2435 E. Imperial Blvd. (Brea Union Plaza). Last day May 10.
Brea: 745 N. Brea Blvd.
Cypress: 5373 Katella Ave.
Dana Point: 24502 Del Prado
Dana Point: 2 Ritz Carlton Dr.
Garden Grove: 13411 Euclid St.
Garden Grove: 12881 Haster St. Last day May 8.
Huntington Beach: 7862 Warner Ave. Last day May 8.
Lake Forest: 22621 Lake Forest Dr. Last day May 10.
Lake Forest: 23841 El Toro Rd. (near Rockfield)
Mission Viejo: 27680 Marguerite Pkwy.
San Juan Capistrano: 32341 Camino Capistrano
Trabuco Hills: 27775 Santa Margarita Pkwy.
Westminster: 6777 Westminster Blvd.
The list includes two in Long Beach, which is also part of the OC Weekly's remit:
3401 Cherry Ave
3399 Long Beach Blvd., which is on the official list of closures but may be getting a reprieve, according to the manager there. Stay tuned.
It's a shame for the stores' employees that the coffee behemoth's new ad campaign--which includes such lame taglines as "It's Not Just Coffee. It's Starbucks" and "Beware Of A Cheaper Cup Of Coffee. It Comes With A Price"--is launching too late to save them.
Hopefully for Starbucks it'll help turn the tide on its slumping income, which recently slid a massive 77 per cent (and apparently that's not as bad as expected!)
CLICK HERE for a vid of Starbucks' CEO Howard Schultz getting down with the kids and discussing the new print ads--over a cup of coffee (what else?)