For the Ladies
The device is made for women, or more precisely; their purses.
It is a plastic hook stuck to the underside of a bar, restaurant table or countertop.
Imagine it ladies: You're out on the town, in a crowded pub, but your table's tiny and slinging the strap over you chair is risky. On top of that, you're out with the girls, so your boyfriend/hubby isn't there as the designated purse security guard.
You needn't worry is there's a SecureKlip around. Just hang your purse on it and it'll be out of reach from would be purse-snatchers.
If you still don't get it, this video should tell you all you need to know.
Though it's a good idea, I can already see a big hurdle for the inventors: How to convince bar and restaurant owners to buy it.
And when they do, there's the other problem: drunk women who will inevitably forget that they hung their purses underneath the bar.