Stern Publishing--owned by Leonard Stern, a pet-food magnate whose Hartz Mountain corporation controlled 70 percent of the pet-supply market--bought the Village Voice, the nation's oldest alternative weekly, in 1983. In 1994, Stern purchased the LA Weekly, which then set its sights on Orange County. . . .
Michael Sigman, LA Weekly/OC Weekly publisher, 1983-2002: The crass but simple answer [why OC Weekly was created] is that big advertisers in LA Weekly like Tower Records said they'd advertise in an Orange County edition. Before Leonard bought us, there were several years of exploratory machinations and research, but we never had the funding or authorization. And even though other people had explored it and had decided it wasn't such a good idea, it seemed obvious to us that it had potential. There was never any question in my mind that we could do a successful paper. After we were bought, the mandate was "Let's get OC Weekly started as soon as possible." I remember having serious conversations with [the late New York Times media critic] David Carr about the position [of editor], and there were probably one or two others, but I can't remember anyone else being a serious candidate. And then there was Will.
Nathan Callahan, OC Weekly contributor, 1995-2004: Will and I had worked on a little zine back in the early '90s, The County, and we tried to cover OC as much as we could. It came out sporadically and slammed everyone from Irvine City Councilman Dave Baker to Jerry Brown. And when [Will] heard about the editor job, it went from there.
Will Swaim, OC Weekly founding editor, 1995-2007: I was working at Entrepreneur, a business magazine, and a friend of mine said she had heard of LA Weekly starting something in Orange County. At the time, the landscape was littered with a whole bunch of attempts to start alt-weeklies here, and they had all been grotesquely underfunded or weren't very good. More »