Call it the bitter battle of online training companies.
|Stormwind Epic Live screengrab |
|Stormwind's aggressive advertising prompts lawsuit|
To win more customers, Stormwind Epic Live of Scottsdale has been alleging that its more established competitor, New Horizons Education Corporation of Anaheim, costs double the price and offers comparatively boring, hard-to-understand and out-of-date content.
Students using New Horizons "report it's hard to stay focused for 6-8 hours" and "most classes run all day for 5 days" while using "older online technology," Stormwind asserted in its online comparison detailing its "exceptional" programs.
New Horizons executives didn't appreciate the attack, writing a Feb. 7 letter to Stormwind CEO Tom Graunke to complain the allegations are "false and misleading statements" that violate trademark laws.More »