|Photo by The Mexican|
|Frieda's Staircase of Fame|
One of OC's most influential yet unheralded pioneers is Dr. Frieda Rapoport Caplan, the founder and head of Frieda's Specialty Produce in Los Alamitos. The produce industry respects her like crazy: not only was she one of the first women in that rough-and-tumble, male-dominated, muy macho world, Frieda also proved to be one of the best produce people ever, specializing in then-obscure products like kiwifruit, jícama, habaneros, Asian pears, and so many more fruits and vegetables that we now take for granted. And her company continues to differentiate itself in the field: it's largely female-driven (Frida's daughters now run the company), they love the color purple, and employee enthusiasm makes kindergarten teachers seem like morticians.
The story of Frieda and her company are the subject of a 90-minute documentary, the awesomely titled Fear No Fruit, that's playing at the Newport Beach Film Festival TOMORROW.More »