Because You're Ugly: Breakthrough Backless

Blogs

« To Do Tonight 4/1 | Main | (Sheriff) Jack in the Box »

Posted by Vickie Chang in Because You're Ugly

April 1, 2008 1:00 PM

Permalink | Comments (1)

I've somehow managed to acquire several backless numbers—blouses, dresses, T-shirts—this past year and I still have trouble deciding what type of undergarments to wear with the things. Those adhesive backless bras never really worked for me—they itch and, worst of all, they shift.

But there's hope yet: the Breakthrough Backless Bra by Maidenform promises to provide a natural shape while remaining undetectable underneath clothing. The bra was invented by single mother Elaine Cato and was first seen on ABC's American Inventor. The Breakthrough Backless is now finally available for purchase on Maidenform's website for a reasonable $25. No word yet if it actually stays put, but it seems a lot more promising than double-sided tape, band-aids or uh, no bra at all.

Comments (1)

Anonymous says:
April 5, 2008 12:50

Got my Elaine Cato Maidenform Backless Bra today - it SUCKS! Due to fibromyalgia I havde been unable to wear a bra for 2 years so I was so anxious to get this - I can't tell you how disappointed I am - I'm sending them back. It won't stay in place no matter how I adjust the straps. Don't waste your money!

OC Weekly Insiders

Local food, music and news blasts
Free Stuff

Free Classifieds Los Angeles, CA

Personal of the Day

More Personals >>