Now You Can LoJack Grammy and Pop-Pop
The Alzheimer's market looks pretty lucrative. LoJack anticipates up to 16 million Alzheimer's patients by 2050, most of whom wander away at some point. But the company also notes that "autism, which is the fastest growing developmental disability that now afflicts one in every 150 babies born, can also cause children to wander." In fact, LoJack aims to address the whole range of potential wanderers. According to CEO Ronald Waters, "This offering is a natural extension of LoJack's family of products and services and takes our solutions beyond 'getting the bad guys' off the streets to now protecting those afflicted with cognitive disorders."
Great. But this news begs so many questions. Are people LoJacks covered by my auto warranty? If a LoJack-equipped wanderer gets in a LoJack-equipped car, will the two LoJacks cancel each other out? And how does the "I've-fallen-and-I-can't-get-up" lady feel about this?