Maloof Rides Into etnies to Talk Maloof Money Cup

By Matt Coker Tue., Jun. 30 2009 at 6:32 AM

Categories: A Clockwork Orange, Sports

Joe Maloof (left) and Pierra Andres Senizergues appear ready to hop on a board in etnies' training facility.

Joe Maloof--who with his brother Gavin owns the Sacramento Kings of the NBA, the Sacramento Monarchs of the WNBA, ARCO Arena, the Palms resort and casino in Las Vegas and film, music and television production ventures--was in Orange County last week to discuss plans for the richest skateboarding competition in history.

Maloof, who is president of Maloof Companies, was at the Lake Forest headquarters of shoe giant etnies, talking with CEO Pierre Andre Senizergues about the Maloof Money Cup, which is scheduled to run July 10-12 at the Orange County Fairgrounds in Costa Mesa.

Happening concurrently with the beginning days of the annual Orange County Fair (find parking early!), the event offers a half million dollars in prize money split among winners in Pro Street, Pro Vert and Women's Pro Street divisions.

Shown in the etnies training facility, where its pro team riders prepare for the upcoming competition, it is unclear whether Maloof and Senizergues had just peeled off their helmets, removed their elbow pads and iced their burns after a session on the half pipe. Love Senizergues' powder blue shoes; wonder where one gets a pair?