Aloha, AIG Effect?
Hotel and meeting planners in one hula-riffic state are now--finally, mercifully--seeing signs the AIG effect is ebbing.
|Where it all started.|
David Uchiyama, HTA's vice president of brand management, calls it "a slow but significant recovery for a crucial piece of the state's $12 billion visitor industry." He explains Hawaii has long depended on business travelers to supplement the peaks and valleys associated with leisure travelers.
"Momentum is going up; we have some good numbers [with corporate meetings], so that's very encouraging when we're seeing a lot of business driven in 2011 and 2012 as well," Mike Murray, vice president of sales and marketing for the Hawaii Visitors & Convention Bureau's corporate meetings and incentives division, says in the piece.
Murray adds that incentive travel is also strong, indicating a pent-up demand among Mainlanders to visit the Pineapple State.
Still, when it comes to CMI travel, a stigma from the AIG effect lingers: most companies and hotels are shying away from disclosing which groups are booking convention business in Hawaii--and, especially, how much they're spending.