Disney to No Longer Seek to Trademark "Dia de los Muertos" [UPDATE]

Categories: Dishney

DiaDeLosMuertos-santa-ana.jpg

UPDATE, 6 P.M.: After a flurry of online outrage, Disney has decided to no longer pursue a trademark on "Dia de los Muertos."

See Also:
*Lawsuit: Disneyland Employee Dressed as White Rabbit Refused to Hug Black Child
*Disneyland and AIDS Charity Sued for Darth Vader Swinging at Bird But Hitting Lady
*Noche de Altares 2012: A Dia de los Muertos Celebration in Santa Ana

In a statement provided to the public-radio network Fronteras, a Disney spokesperson told them they had tried to trademark the name because it might've been the name for a planned Pixar film that is to be Dia de los Muertos-themed. "It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing" the spokesperson said.

Gee, I wonder why the film's title changed in the course of less than 12 hours?


ORIGINAL POST, 12 P.M. Oh, that silly Disney! In their eternal push to make money off of everything and anything, they're prepping a Pixar film based on Dia de los Muertos, the Mexican holiday that's increasingly becoming popular in the United States for its colorful commemoration of the dead. That's not necessarily offensive on its face--I still remember the magnificent Grim Fandango computer game from the 1990s, which was all about Day of the Dead imagery but did it in an awesome manner.

But what is offensive is Disney's latest move: they're seeking multiple opportunities to trademark "Dia de los Muertos" as a phrase.

Here's the full list of everything they plan to adorn with "Dia de los Muertos," per filings with the United States Patent and Trademark Office Disney submitted just last week.

And a one and a two and a...

*"A standard character mark"
*For "Fruit preserves; fruit-based snack foods; eggs; jams; jellies; potato chips; nuts; dairy products; meat; poultry; fruits; vegetables; prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables"
*For "Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games for use with or without an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes"
*For "Clothing, footwear and headwear"
*For "Bags; backpacks; calling card cases; coin purses; fanny packs; key cases; key chains; luggage; luggage tags; purses; umbrellas; wallets"
*For "Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; stationery; office and school supplies"

My Voice Nation Help
191 comments
Manuel Guzman
Manuel Guzman

Oh ohhh, I'm sure Donald Trump will take it now!

Ask a Mexican
Ask a Mexican

If ya gotta ask, you ain't paying attention!

cruz4control
cruz4control

Did you know Walt Disney was of Mexican ascend?  So may be he was finally revived and wants to claim his right.

Erk Audelo Leon
Erk Audelo Leon

Jajajaja Che Disney troleando a la banda jajajajajaja

Minerva Magdalena
Minerva Magdalena

Oh, kinda of disappointing that Disney isn't going to cuz I really wanted to Punch El Raton. Just saying, lol.

Minerva Magdalena
Minerva Magdalena

Gustavo! Donde? Dios Miyo you know am a Journalist/Communications Professional...I Triple Check Everything, lol. Ok, I'll read the update. But, gracias cuz My Blood Pressure was like Through El Cielo! Lol.

OC Weekly
OC Weekly

It was stopped--read the update!

Eliza Valdes Jones
Eliza Valdes Jones

As ridiculous and far reaching as when the Chinese wanted to trademark the image of the Virgen of Guadalupe!

Eduardo Zesparza
Eduardo Zesparza

AHUEVOOOOOOO!!!! HijoeauChingadaMadre pa q se le quiten por andar com pendejadas!!!!!!

Lopez Marcela Rojas
Lopez Marcela Rojas

Para que se les quite lo pendejo, los voy a boycotear....for the rest of the year or longer, until we are all sure! I have kids, and they love Disney movies, pero esto no se queda asi!

Cesar Alcantar
Cesar Alcantar

What makes them think they could just do that?!?Just because every person under a Disney character costume at Disneyland is Mexican? Not hardly.

Renee Ryan
Renee Ryan

A friend posted this, I cant believe I knew nothing about it. I had to do the whole WTF.... Wait wait back up, repeat that.... WTF??!! As a gringa from New Mexico, I was fuckin offended LOL Stupid Disney, No chicharones for you!

Giovanni Bertolini
Giovanni Bertolini

Disney's going in the wrong direction -- it's Mickey Mouse that should be in the public domain!

C-Zar Jaime
C-Zar Jaime

Pinches gabachos y sus pendejadas!....nothing worse than seeing a fucking gabacho with dia de los muertos tatoos...its almost as bad as beaners with chinese characters....

Armida Cabral
Armida Cabral

I live in AnaCrime and they already own the City of Anaheim...Oops, did I say that?! Good grief, that is sacrilegious to try to steal that Religious holiday, is Christmas next?! DoucheLand is unbelievable... Hate that place!

Minerva Magdalena
Minerva Magdalena

What Do We Do To STOP THIS BULLSHIT?? Petition, Letters to Disney, Boycott. Que? How do We Shut the Pinche Amusement Park Down??? I Need Mi Gente, here.

Rina Jacobson
Rina Jacobson

Thank goodness! Shows there is a brain somewhere inside that brain trust....Would have loved to be a fly at THAT meeting!

Cornejo Julian
Cornejo Julian

We (Dia de los Muertos) don't need no stinkin Disney.

Liz Gonzalez
Liz Gonzalez

We don't need them to bring about awareness of our cultural traditions.

Rita Garcia
Rita Garcia

Good it's a win for all LATINO and not just this but much more.

GustavoArellano
GustavoArellano moderator editortopcommenter

@cruz4control It's the silliest urban legend since the one maintaining Thomas Alva Edison was Mexican.

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