Media Matters for America Savages OC Register's New College Section, Alleging Pay-for-Play

Thumbnail image for Stuart_Smalley.jpg
"I'm good enough, I'm smart enough and, doggone it, people are going to believe me!"
I finally got a copy of the "new" Orange County Register yesterday, magically finding an extant copy in downtown San Clemente, and an amazing thing happened: it took me four minutes to read the paper, instead of the usual three. WOW, tens of millions of dollars spent to marginally upgrade the product! The front page section was still a collection of cobbled-together wire stories; the Local section, just a quick Mickadeit read and unreadable op-ed pieces. The only parts worth reading were the reviews of food critic Brad A. Johnson--but favoring El Farolito over 301 Cafe for great Placentia Cal-Mex? WEAK SALSA...

And then their was their horrid college section. Every Monday through Wednesday, the Reg devotes a special pullout section each day to Cal State Fullerton, Chapman University, and UC Irvine, who just happen to have big ol' ads in said sections to the tune of nearly a million dollars.

People who care about media ethics have been blasting Register owner Aaron Kushner for the shadiness of it all, and the latest is Media Matters for America, a decidedly liberal website that tracks conservative bias in the media. Earlier this week, they published a scathing report, "How A California Newspaper Took $825,000 To Shill For Local Colleges" and asked Kushner for comment. Instead of answering, the Stuart Smalley of daily newspapers gave his usual response: we're expanding the newspaper, gosh darnit, so like us! But "asked again to specifically comment on claims of conflict of interest and credibility," Media Matters reporter Joe Strupp wrote, "Kushner's office did not respond."

I've only seen the Cal State Fullerton section, and it's a joke of a section (full disclosure: I'm a lecturer at the Department of Chicana and Chicano Studies there). There was an op-ed from CSUF head Mildred Garcia, another section written by a professor, a story about some student who tries out racing cars, a MEChA conference, and a little calendar. No scandal (of which there is always a bunch at ANY college), no skepticism: just one big sloppy soplón of a section. Millions of dollars spent to feed feel-good banalities to a county that demands them? BRILLIANT. Meanwhile, actual reporters within the Register are furious at this arrangement--but that's a story for another time...

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9 comments
JBinOC
JBinOC topcommenter

If you think about it, though, Kushner is just giving the flag-wavers in Huntington Beach, the conservative Asians in Irvine & Laguna Hills, and the Baby Boomin' "hipsters" in Mission Viejo exactly what they want...sanitized good news. In that sense...he truly is "brilliant." More PF Chang's, anyone?

dale_c
dale_c

Would love to know how much online readership has declined since the paywall went up....

Jeannie Charbonneau
Jeannie Charbonneau

Was a subscriber of over 20 years, cancelled over a week ago, no longer a true OC newspaper. Bill went from $44 ever 2 months to $70, how do you justify that?

brandileger1
brandileger1

As the OCR has declined through the years, I only continued to go there for two things

1) Stories on local traffic accidents

2) Restaurant reviews. 


Now, the traffic stories was just to sate my morbid curiosity of what I just passed on the freeway, and not a necessity to my life. 

With the reviews  I can at least still see the headline and search for them elsewhere. I think the OCR needs therapy, as they are obviously into self harm. 

Susan Enstad Morris
Susan Enstad Morris

I'm, use spellcheck dumbass. It should say "and then THERE was their..." You're a journalist and you can't use proper grammar or even use spellcheck? Shame shame.

Tim Ferrill
Tim Ferrill

When they started charging to read the online version, I deleted them from my bookmarks. Plenty of other online places for the news.

mer_la_mer
mer_la_mer

They took the money to shill for these colleges but who's going to read the paper?  I bet their online advertisers are not too happy about the  pay to subscribe lock lock down

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