U.S. Open of Surfing Sights: Surfers, Babes, (No) Waves, More Babes and Anti-Nike Sloganeering
But a lasting image to go with surfers, waves (or lack thereof) and babes was that of a plane overhead toting a banner with this anti-Nike slogan: "Don't Do It."
Shapely young things also handed out "Don't Do It" stickers and, before you ask, no, they were not lost abstinence ring chicks from Placentia High.
Neither was it all an ironic advertising ploy by the Beaverton, Oregon, shoe giant that joined Hurley and Converse in hosting a U.S. Open blowout in the Shorebreak Hotel's Zimzala restaurant.
The Complete Bros' Guide to the U.S. Open of Surfing
No, a genuine anti-Nike "movement" came to our Surf City from that other Surf City, Santa Cruz, reports San Clemente-based Surfing Magazine. There is actually now a bonafide Don't Do It Foundation that boasts this mission statement on its website:
The Snow, Skate and Surf industries were born out of passion. These passionate hands are what nurtures and guides the industry to grow on the proper path. We all have the power to help direct the course of these industries by what we purchase and who we support. We encourage you to empower those companies who were born out of passion, rather than those companies who wish to take someone else's passion down their own path.
"KEEP OUR INDUSTRY IN PASSIONATE HANDS"
OK, stop screaming!