U.S. Open of Surfing Sights: Surfers, Babes, (No) Waves, More Babes and Anti-Nike Sloganeering

The U.S. Open of Surfing winners have been crowned, the hundreds and thousands of oglers have left Huntington Beach and those who, as one wag put it, "painted their bodies with dirty messages and phone numbers to do dirty things" have showered. One hopes.

But a lasting image to go with surfers, waves (or lack thereof) and babes was that of a plane overhead toting a banner with this anti-Nike slogan: "Don't Do It."

Shapely young things also handed out "Don't Do It" stickers and, before you ask, no, they were not lost abstinence ring chicks from Placentia High.

Neither was it all an ironic advertising ploy by the Beaverton, Oregon, shoe giant that joined Hurley and Converse in hosting a U.S. Open blowout in the Shorebreak Hotel's Zimzala restaurant.

The Complete Bros' Guide to the U.S. Open of Surfing

SLIDESHOW: U.S. Open of Surfing 2012 @ the Huntington Beach Pier

No, a genuine anti-Nike "movement" came to our Surf City from that other Surf City, Santa Cruz, reports San Clemente-based Surfing Magazine. There is actually now a bonafide Don't Do It Foundation that boasts this mission statement on its website:

The Snow, Skate and Surf industries were born out of passion. These passionate hands are what nurtures and guides the industry to grow on the proper path. We all have the power to help direct the course of these industries by what we purchase and who we support. We encourage you to empower those companies who were born out of passion, rather than those companies who wish to take someone else's passion down their own path.


OK, stop screaming!

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As someone who fully supports Consolidated and the Don't Do It movement this is amazing news! I'm glad that they got publicity like this. Although as anyone who surfs, skates or snowboards your sponsors don't make you any better or worse at your sport.


The Don't Do It movement is proving itself to be unstoppable and is gaining more traction now than ever before. The Large Sporting Good companies are the ones asking for war..we just deliver.

BillxT topcommenter

I love seeing people paying these corporations (and typically not cheap) to do their advertising for them. What a scam and the folks go for it.


You want to show support for your "home town" (this week, anyway) team? Pony up the bucks, boy, this $10 tee shirt is a gonna cost ya $25.

MatthewTCoker topcommenter

 @BillxT I think it'd make more sense if pro sports teams were identified by corporate sponsors instead of the cities they happen to play in. The way owners shop around and pit cities against cities, the days of "local pride" in a team are over.

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