[VIDEO:] Newport Beach Police Recruitment Video Goes Viral ... in Mocking Fashion

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A human resources department would normally rejoice if one of its recruitment videos went viral.

But in the case of the latest online tool from the Newport Beach Police Department, "rejoice" isn't quite the right word.

Recruitment videos for Navy SEALs are less, as one horrified clip viewer put it, "flat-out terrifying."

First, take a look at "Newport Beach Police Dept - Are You Qualified?"



Here's how some around the country described what they watched:

"Newport Beach: where your Call of Duty Live Action Roleplaying dreams come true. . . . Tired of sitting on your mom's couch capping pretend bad guys and screaming a stream of obscenities while you do so? How about getting off that couch and coming to work for us?"

"[T]he NBPD is all-white, all-male, judging from the video..."

"That Newport Beach video is flat-out terrifying. I never even want to visit Newport Beach after watching it, not that I did anyway."

The video caught the eye of The Agitator and went viral after sites like Boing Boing linked to it.

What really made it stand out was Agitator poster Radley Balko contrasting Newport Beach's recruitment video with one from the police force of Decatur, Georgia, which some may have assumed to be less-enlightened than their California cruisin' counterparts.



As a fellow named Jeff put it best on Agitator, "Am I the only one who guessed wrong about which video would be the militarized one and which one would be the touchy-feely one? Decatur, I apologize. And I used to live just outside Decatur."

Whaddya all think down here in OC?

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29 comments
OCreader
OCreader

I think that training video is hilarious but a perfect representation of the attitude they want NBPD officers to have on patrol. They act like they are working the streets of Compton when the reality is NB has one of lowest crime rates in the county, dealing mostly with drunk drivers, drunk in public, petty theft and yes, jaywalkers, stop sign runners, and helmet offenders. Very RARELY do we have murders, rapes, bank robberies, etc. But have a run in with a cop and see how you are treated. Get pulled over and you would think you stole your car! I grew up in Newport and never had a problem with the PD until the past 10 years or so. It seems the department has promoted all the crooked cops and weeded out all the good ones. Just as the city council did. And its all about the all might dollar. Pathetic.

Matthew T. Coker
Matthew T. Coker

Sure, but I believe the question surrounds the mentality of the type of people who will be attracted to each recruitment strategy and why relatively sleepy Newport Beach chose the aggro-approach.

COR
COR

You should buy property in Decatur and see how much your equity grows compared to NB.

Retired
Retired

The Newport Beach video depicts some pretty standard police training. Nothing overly dramatic when viewed in the proper context. Police training is intense. Cops need to learn how to think in high stress situations. You do that by stressing them during training. The reality is that Newport and Decatur  train and police the same way. 

Bill T.
Bill T.

You know it's false, how? All that's proven, by stating all cops are bad because of citation of some anecdotal evidence, is your ignorance.

Buttercup
Buttercup

I believe a new "WARM AND FUZZY" video has been introduced...not sure where it can be viewed, but it's out there somewhere.

Bill T.
Bill T.

My opionion that that is how much of the "drunk" driving data are formed. If you have any alcohol in your system then it's assumed that that is the cause of the incident. The "reasonable person" rule has been dead for years.

949girl
949girl

 Oh then there was the time when he was arrested and thrown in jail because someone ran a red light speeding and hit him, flipped his 4Runner upside down and had to climb out.  This was at PCH near the Jack in the Box intersection about 10 years ago.  I get a call, I roll out of bed in the middle of the night, drive down there, he had to crawl out of the SUV and he was arrested.  The driver got to leave after I made him admit to the cops he was at fault and his passengers admitted he was at fault, yet my ex was arrested because an 1/8th of pot was found at the scene on the ground, not in anyone's possession, but because he was on probation for something lame (pot I think).  I followed that NBPD Tahoe around in the middle of the night, kind of like, really? You're really going to arrest him??  They said yes.  His car was totalled.  It was that serious of an accident but since he denied going in the ambulance they arrested him.  I bailed him out after getting a lecture from the people working at the NB jail of who I should or shouldn't associate with.  He wasn't a saint but it goes with my theory of once your in the system the cops will F with you when they can. 

949girl
949girl

 Oh yeah, don't get me started on the jaywalkers.  First it's the kids getting busted at Ensign on their bikes for not coming to a proper stop.  I totally forgot about all of the jaywalking tickets my ex-boyfriend got on the peninsula.  Funny thing is I never got one and I was with him when he got his. 

Michael Sedric
Michael Sedric

Looks like Decatur is a much nicer place than Newport Beach

Matthew T. Coker
Matthew T. Coker

The first call for suspected boiler rooms goes to the SWAT team, but have your shotgun butt ready for Balboa Blvd. jaywalkers. 

James Crowley
James Crowley

Looks cool. I'm joining. Sick of sitting at this desk. I want to bust down the doors of some pyramid scheme fraud and hit him with the butt of my shotgun. 

Bill T.
Bill T.

"Heads popping up left and right to see who's dying of laughter". Thanks for the smile. I do pretty well have the egomaniac part down flat though, getting wourse the older I get.

Bill T.
Bill T.

Similar to your statement regarding my post, I am in agreement with most of what you say. I stand by my opinion regarding the type of people that would be attracted by the relative recruiting styles. You have your opinion, I have mine, hopefully we can continue on a polite level and agree to disagree on this one. I never wanted to be a cop so have always been grateful to the folks who do want to go into law enforcement, I would not want to live where there are no cops.

Matthew T. Coker
Matthew T. Coker

Matthew, I both agree with you and love your name. But let me just add this wrinkle: personal experience. Years ago, I took my then-teen soon to a weekend morning concert at Newport Center, probably one of the safest places in America. Because of where I parked, it was confusing just exactly where I supposed to enter to get to our seats. So, I walked up to two Newport Beach police officers chatting one another up while presumably there for crowd control. I stood there with my son for a couple minutes as they continued conversing, at times looking us over before there was a break in their talk. "Excuse me, officers?" I asked. "Do you know where we are supposed to go to enter?" Both took what I consider fighter poses before one cop glared at me and barked "I don't know" in tone one would use toward his mother's rapist. Maybe I'd interrupted a really important conversation, maybe they were not working crowd control but in the middle of foiling an international terrorist plot or maybe they are just total assholes. I have my own opinion based on how it went down, and when I saw that recruitment video I immediately flashed back to that morning and it all made sense. Let me add that, as a high schooler passed out around a Balboa fire ring at 2 in the morning, I encountered a Newport cop who saw evidence all around of underage imbibing. Rousting me my friends awake, he politely suggested we move along as high tide would soon have us passed out underwater. I've never forgotten him, either.

Matthew
Matthew

I agree with the first sentiment but I'm not quite there with you on the second.  The shortfall  with both videos is that they each only display one side of the law enforcement coin. If you were to adequately edit the contents of the two and show the whole range of activity in the profession, it would be more appropriate and accurate. There is a soft and fuzzy side to police work that is in distinct contrast to the kick ass and take names side. Both are real and both are very necessary. In effect, we want officers to have a controlled split personality and expertly switch between them when the situation dictates it. It's easy to forget that the difference between a cop and a non-cop is simply the training they receive and (for the most part) their desire to serve in that capacity. We ask, pay and demand that police officers make split second decisions in extremely ugly situations that no one else is willing or able to handle. Yet we expect perfection every time and have the luxury of critically scrutinizing the whole scenario moment by moment for as long as we want before deciding how we would have handled it.  It's true there are idiots in the profession just like every other job on Earth. They, however, make up a very small percentage of the nearly 800,000 cops in the U.S. While I'm one of the first to stand up and call for justice when an idiot abuses his or her authority, I hold the profession in the same high regard as our nation's military. These guys and gals choose to lay it on the line for us to keep our ability to argue on the OCW blog. The majority of the 525,600 minutes cops patrol our streets every year are uneventful and filled with the shake hands and kiss babies stuff. We collectively only focus on the few incidents that lead the headlines and then pull out the hot mop to slurry seal the entire profession the same color based on the flavor of the news day.And to address your last statement, I'd rather have a neighbor who is well trained to handle an emergency than a neighbor who would sit and watch a catastrophe happen in their front yard. The majority of people these days seem to fear getting their hands dirty to help another person in need or distress and willingly sit idly by and complain that something needs to be done. 

Bill T.
Bill T.

Correct on "hysterical", see BRB's response, below. You'll think it's hysterical when one of those apparently ego-impaired cops portrayed decide that you jay-walked. Thinking that good-natured people are soft is fuzzy-think in the extreme, ask Osama binLaden. Oh, wait, you can't.

Bill T.
Bill T.

The vast majority of cops are hard-working folks putting themselves in harms way to protect me and my family. The NB video should do a good job of attracting the other kind of cop, i.e., itching for a gun and a badge to prove they're a bad-ass. The contrast of the two recruiting videos is outstanding, no question in my mind which recruiting style would attract the kind of person I'd want as a neighbor.

Sean Godoy
Sean Godoy

This is what happens when you get a video editing team from Craigslist.

Matthew
Matthew

NB is obviously trying to recruit young people who are looking to START a career in law enforcement and have the mindset to get prepared for a very physical training program and high energy lifestyle. It's like the trailer to a new XBox 360 wargame. Decatur is obviously trying to recruit cops who've already gone through all the training crap and are looking to slow down and have some lemonade before they retire in the beautiful state of GA. It's like the trailer for the sequel to Driving Miss Daisy and Guarding Tess. Not sure the problem here. Two different styles for two different purposes.

BetaRayBill
BetaRayBill

The whole thing is hysterical, is like a low budget movie with really bad actors.  This is the kind of tape mercenaries send to cartels to get recruited.  

Kevin Angeley
Kevin Angeley

Traininv seems a little rigourous for a job consisting of hassling drunken bros, standing around scratching their ass at dui checkpoints and racially profiling drivers.

949girl
949girl

 I remember riding my bike to Ensign junior high school and the NB motorcycle cops would bust 12-14 year olds who did not come to a complete stop at stop signs.  Like if both feet weren't on the ground that's considered a ticket-able offense..  Yes, they actually hide out in the bushes to bust junior high kids not coming to a complete stop.  Someone is actually assigned this duty or maybe they had nothing else to do.   When the helmet law came in to effect my brothers were at Ensign.  So now the kids had to wear helmets and come to a complete stop because these A-holes were hiding in the bushes.  My 13 year old twin brothers used to wear my dad's motorcycle helmets instead of bicycle helmets.  It's so ridiculous the amount of tickets and warnings they received.  My dad was pissed.  I've had a bad impression of the NB Police since then.  I don't know the cops name, but ask anyone who went to Ensign in the early 90's and they'll know what I'm talking about.  Ask anyone if they remember the black motorcycle cop who used to ticket the kids at Ensign.  It's actually kind of funny in a pathetic way.

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