[UPDATED: Time Responds] Time Magazine Cover Depicts The 'Faces of the Latino Vote'--With a Non-Latino Face

Categories: Main
time-latinos.jpg
UPDATE, FEB, 24, 8:18 A.M.: See Time's response at the end of the post. 

ORIGINAL POST, FEB. 23, 12:09 P.M.: This week's Time magazine cover boldly declares "Yo Decido. Why Latinos will pick the next President." The accompanying story by Michael Scherer explores how the rising force that is the Latino vote can turn Arizona into a presidential battleground in 2012. The cover illustration is made of 20 different portraits of Latino men and women in Phoenix, all photographed by Marco Grob. In classic Time form, it's clean and powerful.

Except that at least one person pictured is not actually Latino.

time-latinos.jpg

A friend of mine, Michael Schennum, is the short-haired gentleman in the top row, center, behind the letter "M." He is half Chinese and half white Irish and Norwegian. Not Latino. Not even a little bit. Not even one of those Chinese-Mexicans from Mexicali that OC's own Robert Chao Romero likes to write about. At least as far as Schennum knows.

Schennum, who is a staff photographer for The Arizona Republic, wrote on his Facebook page, "They never told me what it was for or [asked] if I was Latino." 

To preview the issue, which hits newsstands on Friday, Time's LightBox blog explained the story behind the photographs in its web feature "Election 2012: Faces of the Latino Vote."  

TIME contract photographer Marco Grob spent a recent February weekend chronicling Latino voters in Phoenix, Ariz. His portfolio for the magazine is not just comprehensive--it is insightful and deep. The Swiss photographer, who is now based in New York City, previously photographed TIME's Beyond 9/11: Portraits of Resilience, a multimedia project revealing testimonies of the national tragedy, as well memorable portraits of Lady Gaga and Presidents George W. Bush and Bill Clinton for 2010′s TIME 100 issue.

True to form, Grob captured the essence of each Arizona face with a single camera click. He photographed deacons, dancers and Dreamers; nutrition undergrads, car aficionados and immigration activists; Mexicans, Hondurans and Guatemalans. "There were many unique challenges involved in this shoot, as we photographed around 170 people in three days on four different locations including a university, a local restaurant, an outdoor market and a Catholic church," says Grob. "The terms 'Latino' and 'Latina' have a vast identity of their own, so for the duration of this project we strove to break some of those stereotypes."

So perhaps it was an artistic choice! Maybe one stereotype of being "Latino" is that one must be Latino. How closed-minded are we?!

Or, more likely, Grob was simply doing lazy photojournalism. Hey, all non-white people look the same, right? Luckily for Schennum, it was a photographer who made the mistake and not an Arizona cop.  

UPDATE:Time spokesperson emailed us this response about the cover. 

Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize. 

Follow OC Weekly on Twitter @ocweekly or on Facebook!

Sponsor Content

My Voice Nation Help
52 comments
Pung
Pung

Latino/a and Hispanic describes a culture, not a race or ethnicity. Most Hispanics that Americans know are Mestizo (Amerindian & European) like, the TIME cover shows. 

Gingerestelle
Gingerestelle

Wow.  Thanks for showing me once again that this stuff matters.  Thanks to those of you who pointed out that this is not a realistic representation of Latinos/Hispanics - whatever word you you choose it all means the same to those who don't get the differences.  We're all just Mexicans to the ignorant.   The burning question on my mind is - how are those of us who are mixed categorized?  I would dare say that we are growing just as quickly as any other population but are totally unrecognized.  What matters to us?  How do we self identify? 

Wanna know more because I wanna talk about it!  Check out chiconkey.com

MrOrr
MrOrr

Aw c'mon.  There are people who "look Latino" who have zero Latino/Hispanic heritage, and vice versa:  look at Iberian Spaniards or Argentinians.  There have been people of Asian descent in certain Latin American countries for years.

Geronimo Jijaga
Geronimo Jijaga

Hilarious how every political candidate from every party falls all over themselves to pander to the latino "vote" when latinos prove again and again that they vote in the smallest percentage of any ethnic or racial group.

BIG REPUBLICAN
BIG REPUBLICAN

Does anybody Notice gustavo arellano always has to include Himself in every story that Mentions Hispanics Or Latinos?    even if he didnt Write it..  gustavo reminds Me of those hispanic activist who go to Burger joints looking for carne asada tacos,  or the types who go into Mexican Restraunts naming foods off the menu Loudly. Or says gracias instead of Thank You to anybody including nonhispanics...  I dont get people Like him...If I was Hardcore Germany this Germany That,  I simply would be living in Germany,  Not Babbling in another Country I have No Respect For...    gustavo is a typical democrat who burns inside whenever he sees a Tall White man Who is Succesful. and Confident..  You democrats realise thats the perception you Give People?  

Michael Newhouse
Michael Newhouse

haha...many Latinos are white! and his friend is half-Chinese/half-white. such silly labeling... Latino refers to culture, not race...although most people in America equate it with the dark hair, dark eyes, dark skin of Meso and South American indigenous mixes.

Felipeosssa
Felipeosssa

Also interesting that among 20 images there isn't a single fairer skinned Latino. At any rate i'm with @Jose Barrigo. Latininity or Latinhood or whatever it is can't be a race or an ethnicity or anything that implies shared physical traits.

cameron Diaz S.
cameron Diaz S.

Time magazine forgot to put my picture. I am white and i amnot in the cover. I speak spanish.

alma costanza
alma costanza

 Hispanic is not a race!! It is people that share a cultural background. What is wrong with that guy? is he feeling offended because he doesnt want to identify as "latino"? He looks latino to me. It doesnt matter. The cover try to show the different mixes of latino community. I have a friend that she is totally african but she speaks spanish because she born in central america. Other friend she slooks super asian but she born in southamerica and she speaks spanish also. Onec more time: Hispanic is not a race!!!!!

Matthew T. Coker
Matthew T. Coker

"If there was a misunderstanding..."? Like, maybe the Chinese guy misunderstood he's not Latino?

Julio Ricardo Varela
Julio Ricardo Varela

Nice find guys. In the end good for you for getting TIME to respond. WE ARE ALL A RAINBOW!

Ginger Justice
Ginger Justice

Author Michelle Woo -- why couldn't you just stick to the story of the article? You are doing no one any service by delving off on an irrelevant tangent. A missed opportunity. What a shame.

WISE LATINA
WISE LATINA

We Latinos are not a race we are an Ethnic group a product of all sum total of racial injusticeof true history and struggles. Not one picture shows or tell the truth proud native Latino historyof our people.Thank God that Time Magazine took the time to look at our humanity! It's been a long time since post Civil Rights Era and post 9/11 that the media has given us Latinos a humane look and story! After all the only Race.Is the Human Race! Thank you Time Magazine please do back to our community again.We are only humans!

Jose Barriga
Jose Barriga

Latinos are not a race. Latinos / Hispanics are the group of immigrants and their descendants living in the US. There are Black Latinos (Dominicans, Puerto Ricans), Japanese Latinos (e.g. former president of Peru: Fujimori), there are Jewish Latinos (in the US mostly Cubans), Indigenous Latinos, White Latinos, etc. Latinos in OC are mostly Mexicans and Centro American and do not represent completely the diversity of the group... Your piece doesn't made sense if you consider using as a base standard the cultural characteristics instead of race, which doesn't define the group as what it is

Taylor Swift
Taylor Swift

Latino also can include those from southern Europe who are not Hispanic. Nothing's more Latin than Italy.

Manu
Manu

WHO CARES???

Anon
Anon

Wow slow news day or what? This sounds like a breaking news story from the OCR.

909Jeff
909Jeff

Well... He kinda looks Filipino which are basically the Mexicans of the pacific... I JOKE I JOKE! 

gustavoarellano
gustavoarellano

Pendejo: Ain't a Dem, and I put myself into ALL stories—but glad you pay attention to me!

Eva
Eva

Your "shift" key is a little broken.

FedSec
FedSec

Yup. Born in Georgia, raised in NC, recently discovered maternal ancestry from Sierra Leone, but both of my parents were born and raised in Panama, so I self-identify as a black Latina. And I barely speak of lick of Spanish.

Duke
Duke

That's good to know - because you certainly don't write English ...

Ron_amazon
Ron_amazon

 THANK YOU FOR THAT COMMENT.  I CAN'T BELIEVE IN THIS DAY AND AGE PEOPLE ARE SO IGNORANT AND UNINFORMED.  HISPANICS/LATINOS COME IN ALL RACES....WHITE, BLACK, ASIAN, INDIAN OR ANY COMBINATION THE RACES.   TIMES SHOULD BE MORE AWARE AND INFORMED AND NOT STEREOTYPE LATINOS/HISPANICS AS "ONE LOOK"

icantlose
icantlose

latinos are not a race.. they are a disease to be rid of... sort of like diarrhea, you think its gone, but it keeps  coming back..lol

US War Veteran
US War Veteran

Exactly, the French, Portuguese, Spanish, Italian, Sicilian, all Latinos, It was the Romans the ones that spread the Latin culture and language, it is refreshing to see that there are intelligent people out there that have a good grasp on history.

gustavoarellano
gustavoarellano

Yeah, because a major national magazine not doing their research isn't a news story—what a pendejo...

WISE LATINA
WISE LATINA

Nothing funny about racism unless you are a racist !

Jose Bermudez
Jose Bermudez

 It's kind of cool to discover roots you didn't expect.  My parents are both from Mexico and  I've discovered French and African ancestry in my family. My maternal great-grandmother has French blood while my grandfather had a black grandmother and was from Guerrero.

Meyouandbebe
Meyouandbebe

The only people this world needs to get rid of are people like you.. maybe only after racism is gone is that we will find the peace this world needs.. idiot

Anon
Anon

If your going to bitch about a news agency not doing their research you are probably in the wrong business. It's a freakin picture Gustavo, get over it. Dissect the article and find some errors, that's fine, but a picture? Wow.

james
james

gustavo, how come this bothers you more than the New York Time's treatment of the  11 year old chicana gang raped in cleaveland texas? no white people to blame?

BIG REPUBLICAN
BIG REPUBLICAN

Proud to have french,  But may 5th youll be celebrating..cant have it both ways.. Proud to be part of the Invaders of mexico,  But Piss on Whites Who Flourished America... Makes Me wonder If Deep down Most mexicans wish They Were White.

gustavoarellano
gustavoarellano

Mitchie, unlike you and 20ft, is stuck in his pendejadas for good—at least the two of you evolved to offer good remarks (even if the politics don't always match with ours), while all Mitchie's worldview tells us is gaba good/mexi malo

909Jeff
909Jeff

C'mon Mitch I cant Imagine you're too terribly disappointed you can take a good ribbing! I know you have thicker skin than that! 

Where have you been hiding the last week?

mitch young
mitch young

I'm disappointed, Jeff. You know I don't write that way. I don't even think that way. 

909Jeff
909Jeff

Did Mitch change his handle? 

mitch young
mitch young

Pabst is *the* beer for young urban hep-cats.

909Jeff
909Jeff

I expected exactly what you just posted... Thank you for taking the bait!

You should also make your facebook page private... I'm just saying.

Luis Ruiz
Luis Ruiz

what did you expect from a guy whose logo is cheap beer?

Now Trending

Anaheim Concert Tickets

Around The Web

From the Vault

 

Fashion

General

Loading...