The company made a killing last year--$11.7 million in profit--when
suckers people raced to buy the $30 celeb-endorsed, hologram-embedded bracelet that turned out to be not much more miraculous than a rubber band.
When the Australian Competition and Consumer Commission challenged the product's healing claims, Power Balance was forced to come clean. Numerous class-action lawsuits followed, costing the company millions of dollars in legal fees.
Hope those bracelets can protect them now.