[UPDATE: Died of Natural Causes] Jonas Bevacqua, Co-Founder of LRG Clothing, Found Dead

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Jonas Bevacqua
UPDATE, NOVEMBER 9, 11:30 A.M.: The Orange County Coroner's Office has determined that Jonas Bevacqua, co-founder of Lifted Research Group (LRG) Clothing, died of natural causes, according to the LA Times.

The Coroner's Office also revealed that Bevacqua, 34 at the time of death, was sick with pneumonia and myocarditis (inflammation of the heart muscle). Bevacqua was discovered dead on May 30 in his Laguna Beach home.

UPDATE, MAY 31, 6:19 P.M.: LRG has released a statement on Bevacqua's death via their official Facebook page. Check it out in its entirety after the jump.


ORIGINAL POST, MAY 31, 1:36 P.M.: According to the Twitter account of online storefront Karmaloop, Jonas Bevacqua, co-founder and creative director of the Irvine-based clothing company LRG (Lifted Research Group), was found dead in Los Angeles this morning at his Laguna Beach home yesterday.

Details on the cause of death are still unknown. Bevacqua was  34 years old.
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Founded in 1999 by Bevacqua and action-sportswear alum Robert Wright, LRG (or L-R-G) is known for its urban streetwear clothing and accessories and is especially popular with the hip-hop and skate subcultures.

Entrepreneur placed LRG at No. 5 on its 2007 "Hot 500" list of fastest-growing companies, with 2006 sales coming in at a whopping $150 million. LRG also sponsors and promotes indie recording artists, as well as a skateboarding team.

Stay tuned as more details on Bevacqua's death are released.


UPDATE, MAY 31, 6:19 P.M.:

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To our extended LRG family:

Yesterday, we lost an icon. Jonas Bevacqua was a true pioneer in the fashion industry. As co-founder of LRG, Jonas was a creative visionary, loved by those around him. Jonas was a friend, partner, father, mentor and a very caring person who inspired so many of us who were fortunate enough to be around him.

Jonas is survived by his dedicated family, including his fiancé, son, seven siblings and his mother and father, whom he loved and respected above all. We ask that everyone keep his family in their hearts and prayers and respect their privacy in this time of incredible grief.

Jonas lives on in every member of his LRG Family. Jonas' amazing love for the brotherhood of the LRG Family is shared by all. Through our love and respect for Jonas and each other, we will become closer, stronger, and we will persevere in his honor. Jonas was a mentor to an astonishing group of creative individuals at LRG who will carry his vision for many years to come.

Jonas was a star who burned brightly in the sky and who is gone far too soon. There is a hole in our hearts that will never be filled. He will always be loved and missed by his friends, family, and all those he inspired. He is in a better place and will be watching over us always.

Rest In Peace Brother - you will be missed greatly, but never forgotten.

With love and respect,

The Entire LRG Family


Robert Wright Charlie Moothart
Co-Founder, CEO Co-Founder, CFO

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