Some Impolite Questions to Ask at the Yost Theater's Grand "Re-Opening" Tonight

oldschoolyost.jpg
Tonight, if all goes according to plan (although it just might not), the Yost Theater will hold a big concert that its promoters have advertised for months as the venue's grand re-opening. Our music editor, Lilledeshan Bose, penned a great cover story last week on the controversy surrounding the Yost, controversy that SanTana's Brave New Urbanists have no use for because, hey, we live in new times now in Orange County, and there's no such thing as gentrification and racism happening anymore because it's an all-Latino city council and one of the Yost guys is Latino!

HA! SanTana's usually my beat, but I insisted that Lille take this story, because she'd be able to get interviews with people that run away from me at sight. She did a great job letting the Yost's protagonists let their own words show them to be the deceptive pendejos that they are. But there are some questions she didn't ask that someone should ask tomorrow--maybe the people from the Centro Cultural de Mexico--the non-profit that showed Orange County the Yost could rise again, only to have it cruelly stolen from them--holding a counter-reformation of sorts tomorrow starting at 11 a.m.

To wit:

  • Yost Theater owner Irv Chase has put a litmus test on his Latino tenants--assimilate, or leave. What is that litmus test? And how long will it last?
  • He also claims that he started switching over to a non-Latino marketing strategy because the Latino consumer was no longer there, because the Wal-Marts and Targets of the world took business away from the Latino shopping corridor that is SanTana's Fourth Street, and because a new generation of Mexican-Americans need new options. What about when swap meets ruled Latino shopping habits during the 1990s and last decade, back when the Orange and Lemon drive-ins still existed--how did they, which offered even cheaper deals than big-box retailers, not affect Fourth Street? What about all the Targets that have existed in Orange County since the 1980s, and Wal-Marts since the 1990s? What about the previous generations of Mexican-Americans who needed something cool to do but went elsewhere?
  • It wasn't too long ago (and it just might very well still be the case) that Fourth Street was SanTana's second-largest tax revenuer. Why didn't the SanTana City Council help the piggybank in its time of need?
  • Will Chase ever apologize to Louie Olivos, Jr., and his family for playing along with the city's efforts to steal the theater from the Olivoses?
  • Did Chase ever offer three years of free rent to other tenants, as he has for the Yost? Does he subsidize the rent of his other, newer, non-wab tenants? Why doesn't he whine about this like he did his wab tenants?
  • Dennis Lluy, one of the Yost guys, says he doesn't care much for talk about the Yost's racialized past because "it has nothing to do with me." Yet why is it that when talks of gentrification come out, Lluy and his supporters always trot out the fact that he's of Cuban descent as a shield against such criticism? Why isn't he Cuban the rest of the time?
  • Why hasn't Irv Chase talked about how, in early 2008, shortly after the concert that convinced him about the viability of reopening the Yost occurred, he openly talked about turning the front of the Yost into a replica of Olvera Street, with outside vendors selling crafts imported from Mexico? Why doesn't he talk about how at that time, he wanted the Centro Cultural de Mexico--which Chase is now trashing in the media yet seeking to be his token Mexicans--to move into the second floor of the building right next to the Yost? And not rent-free?
  • What the hell is that ugly waterfall doing at the front of the Yost?
  • How is tomorrow's show the "grand re-opening" of the Yost considering the Centro re-opened it in 2007 and 2008?
  • SanTana planning head Jay Treviño told the Orange County Register that he had "numerous staff members who came in on their day off" to help the Yost get up to code and open in time. Can other businesses in SanTana expect the same kind of treatment?
  • If Lluy insists he's the same DIY rebel who ran Koo's a decade ago, why is he accepting free rent? Why is he friendly with a unethical SanTana City Council?
  • And why is it that when those of us who know the Yost's true history--who were there when it was a Spanish-language theater, who couldn't go in when Chase rented to crazy Pentecostals, who were thankful when Chase allowed the Centro to hold events there and were aghast but not surprised when Lluy rode back into town in a horse provided by SanTana's city fathers--bring it up, we get lambasted by Brave New Urbanists as whiners, racists, class warriors and to get over it?
Inquiring minds want to know!


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27 comments
Señor Ben Dayhoe
Señor Ben Dayhoe

Gustavo,Saturday night's showing at the East End (formerly Fiesta Marketplace) was an amazing event. People of all ages and races came out to enjoy what this City has to offer–a unique downtown atmosphere unlike anywhere in Orange County.

In my five years of living here, I've never witnessed such a diverse event drawing people from all over Orange County. Though I was a curious why some of the (Hispanic) businesses on 4th Street didn't stay open that night. The demographics were definitely in their favor but I'm guessing they had to close up to head down to their local Target and WalMart stores to pick up their household essentials :PSaturday night's event wasn't about brown, white, or yellow, but the color green. It's nice to finally see people spending big bucks in a City that's been pissed on, boarded up, and labeled "The Armpit or Orange County**" for so long.

I'm hoping that the vocal opponents to the continued evolution of our beloved City wise up and realize that there is great opportunity to cash in on this cultural/demographic/economic (or whatever you want to call it) shift, rather roll over and play the victim/racist card(s).

Hope you and your fair lady are doing well! True Blood soon?

**Gustavo and I have discussed this before and both agree that Stanton really deserves this title.

Jay
Jay

I don't think the guy who wrote this knows how business works. This is not a state run fairness theater... Also, this is written in the OC weekly, "Impolite" is implied with every article...

1pissedkid
1pissedkid

Gustavo. Look in the mirror. You are the definition of a PREJUDICE BIGOT. You do not know leon, you do not know lluy. They are opening a music venue, not nazi gas chambers. Last time I heard you don't need a stage to perform. Its sad that your associate performed with her exe boyfriend on that stage that was demolished, but guess what...it is gone now. All the names and judgments you can call dave and dennis, won't bring it back. Oh and fyi: the yost will now host more latin/spanish music than it ever has. Please move past this...you sound like a high school girl that can't realize her boyfriend left her. The change your fighting has already happened. who is affected by it? if anyone is an ASSHOLE its you.

mitch young
mitch young

Lluy -- total Catalan name. Gustavo hates Catalans, along with Cubans and just plain white people.

Paul Gonzales
Paul Gonzales

Reading Gustavo's rants against the changes in Downtown is like following a really boring Scooby-Doo episode. Irv Chase, Dennis Lluy, the men and women of the City Council, the operators of Lola Gaspar and anyone who doesn't respect Gustavo are the villains who would have gotten away with it, if it weren't for those meddling kids... but Gus loses a bit of credibility for getting his Scooby Snacks from the kitchen at Memphis and furnishing his Mystery Machine with swag from Road Less Traveled; because it's not gentrification if it gets Gustavo off?

Gutter head
Gutter head

Reformations,  Counter-Reformations, Maybe it's all good.   We need an interesting Downtown with political strife so that it does not turn into another So Cal Commercial Zombie Waste Land. 

gabriel san roman
gabriel san roman

Here are some more questions -

*Why did Irv Chase tell a Spanish-language press outlet covering the Centro eviction that he was not speaking to the media only to give quotes to the Santa Ana Register afterward?

*Why are Korean developers able to produce Plaza Mexico in Lynwood and attract El Gordo y La Flaca to do their popular TV show live from there as well as have Banda queen Jenni Rivera look into opening a boutique, but Chase supposedly couldn't figure out what to do with the Fiesta Marketplace?

*Why are the comments disagreeing with you not contending with the actual points you raise and instead blabber out Brave New Urbanist generalizations?

Like Common and Mos Def said, "It's the questions, dig it?"

20ftJesus
20ftJesus

Amazing.  Gus, the Red Star Commie, is upset about FREE rent. 

Chris
Chris

Look.. Santa Ana needs a major facelift...I moved out of the area because crime picked up and let be frank.. the city was dying. I didn't go back to the area until over the last 2 or 3 years since all the remodels and new businesses started popping up and a police presence was stronger.  Lets not beat around the bush here... The people who are against this facelift are people who wish to see nothing progress with the times and be stuck in past. If it were not for the new businesses that have opened up in the area and the influx of new blood and money spent in the city.. who would come to Santa Ana? Frankly this whole gentrification issue is what is more divisive than anything else. You guys are making it seem as if this is going to wipe out the latino culture from the area.. you have to be kidding me. The latino culture isn't going anywhere.. trust me.. current immigration policies say otherwise in this state.As far as I am concerned.. this is a non issue, and you should probably think about what is better for the city and its health rather than the select few and narrow minded.

junior
junior

Huh .. ?

Your story fais to "grab" Gustavo.  There is no "there" there.  You got nothin' ....

Sucks to be Gustavo
Sucks to be Gustavo

Why don't you just buy the the theatre and stop your constant whining. Oh, that's right. You aren't smart enough. My bad.

gustavoarellano
gustavoarellano

I was waiting until this pendejo showed up to add absolutely nothing to the conversation other than his racialist flashing...you can put your trenchcoat back on, Mitchie!

gustavoarellano
gustavoarellano

Ooh, ad hominem man strikes again! See you at Memphis!

Guest
Guest

You have to understand who the story is comng from. Gustavo is stuck in the past and holds onto tradition with a death grip because of some kind of fear, whatever that is. But don't worry, he won't listen, and he surely won't change.

gustavoarellano
gustavoarellano

Ad hominen plus straw man = BRAVE NEW URBANIST FAIL!

anaheim native
anaheim native

^ haters gon' hate.

gustavo, thank you for bringing this disgrace to light. i was psyched to hear that the yost theater was back and going to be putting on shows. too bad for them i guess.

mitch young
mitch young

I'm slightly flattered, but mostly disturbed, that Gus is 'waiting' for me to flash him.

Elite2000productions
Elite2000productions

 I've talked to a few people putting on shows at Yost. They approach the venue and set up the shows not the other way around. How is that racist? Oh, its the OC Weekly, everything a white guy does is racist...

gustavoarellano
gustavoarellano

Yes, I'm so scared that the arts and food section of our paper of which I'm in charge cover—praise, even—the art exhibits and new restaurants opening up in downtown SanTana. Y'all Brave New Urbanists simply can't stand the truths I bring up, and will whine like Don Papi Pulido facing an ethics charge—HILARIOUS!

Paul Gonzales
Paul Gonzales

You'd know, Gustavo, given that you make a living lobbing ad hominem attacks and non sequiturs. Your career is a primer on fallacies; you are the gift that keeps on giving to junior college logic classrooms.

20ftJesus
20ftJesus

His last bit was a personal attack, but his first point is valid -- buy it if you don't like it, and if that property isn't available, buy a different one, or move to LA or go back to Mexico -- no one is stopping you.

Here you are again playing the victim, "oh, those po' 4th St. illegal aliens are being pushed out by the evil white man." 

Guest
Guest

It's not about hating, I'm just tired of his victim act. He'll never understand that actions speak louder than words. And my point remains, do something constructive or shut the hell up. Nobody likes a constant complainer.

Jnet
Jnet

the fact that the "guest" makes his comment has nothing to do with his level of education, because with working in a school district i have ran into some may consider "very educated" men and women and  they dont no there ass from pencil. i think that it has to do more with his anger issues because he does nothing to accurately voice his oppinion. he needs to learn how to use big people words. with doing so he can explain how he disagrees with Mr. Arrellano.

Now personally since i couldnt pay for my education i did go to a jc and continued my studies at a university but was unable to finish them. with that being said all i can say is i agree with the article. ive worked in the sausd for years and many of the former board members are now on the city council and were the when Nativo Lopez was booted out, due to the misappropriation of funds. Now with the grace of God and the New Superintendent it looks like there may be a clean-up.

mitch young
mitch young

" you are the gift that keeps on giving to junior college logic classrooms"

LOL

Guest
Guest

You are right, that last part was a not so hidden dig at Gustavo. But the fact remains that he isn't smart enough to do anything about any of the things he complains about.

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