[UPDATED with Correction:] XR Brands, Surf City Bondage Gear Maker, Up for Fetish Company of Year

​CORRECTED, JUNE 10, 12:15 P.M.: The original version of this post reported that XR LLC of Huntington Beach makes adult novelty products for Pipedream Products. That is incorrect, according to Kevin Johnson, the Chatsworth-based company's PR manager.

That's me being gagged at right as punishment. Misreporting hurts so good!

By the way, that original post was on XR being up for Fetish Company of the Year at the upcoming StorErotica Awards in Burbank. Pipedream is up for five awards at the July 11 event as well as a 2011 "O" Award from AVN magazine

Johnson says Pipedream has won more awards in the adult novelty industry than any other manufacturer in recent years, but it's the mainstream attention of late that most fills the company with pride. Its Furry Love Cuffs and other Fetish Fantasy gear were featured in Rhianna's S&M video, and Pipedream enjoyed heavy product placement in the recently canceled NBC comedy Outsourced.

And then there was the attention exposed by our sister paper, LA Weekly, over the legal flap concerning Pipedream's line of celebrity-inspired sex dolls.

​ORIGINAL POST, JUNE 10, 9:31 A.M.: A Huntington Beach-based adult novelties maker could soon be named Fetish Company of the Year.

XR LLC and its manufacturing arm XR Brands, maker of dildos, butt plugs and Extreme Restraints, find out July 11 if they are on the card that will be plucked out of the winner's envelope at the fifth annual StorErotica Awards presented by adult retail trade publication StorErotica Magazine during the ANME Founders Show in Burbank.

Awards voting continues through June 24 at  StorEroticaAwards.com.

"This year has been devoted to conceptualizing, designing, producing and--finally--marketing complete collections of top-selling products that offer something special to the end user," Michael Merrill, the XR Brands brand manager, says in what we dream to be his best OC Metro/Orange County Business Journal/Orange County Register Business section-esque voice to whoever wrote the press release. "This nomination tells us our hard work has paid off and most importantly been noticed by our peers."

XR Brands sales manager Randy Alvstad says his company "pays attention to what's missing on store shelves and is devoted to filling the gaps with quality products that shoppers want and ask for."

If you hear "spill on aisle 1" of that store, run!