Santa Ana Gentrifiers to Rename Former Fiesta Marketplace "East End Promenade"--HA!

the REAL funny thing is that the same "gentrifiers" that are "doing away with" Fiesta Marketplace are the same ones who "created" Fiesta Marketplace ... "he giveth and now he taketh away" ... party's over kiddies... time for something new, quit your pointless tantrums and get the heck over it.

As a side note: Those sings have been down for more than a couple months now...........

GA, you sit in the comfort of your ivory tower, gazing down and complaining about the plight of people whom you don't even know. You have nothing in common with these people you claim to champion (except the color brown), but you have everything in common with the people you villify. You are the very definition of a hypocrite.

People get robbed in that awful place at night! If you ask me it could use some gentrification. Stop whining about every stupid little thing Gustavo. I knew you were the author as soon as I saw the headline; you're so damn predictable it's funny.

You had to bring up the NoLo stint, eh "Gustav"? ;)

I'm struck by the short view taken here. My father grew up in Santa Ana, and so did I. I remember when downtown Santa Ana was actually the heart of town. And I watched as white residents slowly stopped shopping there. And I watched as it turned from what it was into something completely different, with a foreign language on most signs and then, a new name and sign: "Fiesta Marketplace." What struck me about your article is that it seems to complain about THIS change but not about THAT change. The true historical heritage of this area is true diversity, not an overwhelming Latino presence and identity. How can you embrace one change and not the other? I watched my town turn into something that became LESS welcoming of me, a native born and raised here, and more welcoming of people that came later. I have no problem with Santa Ana's large Latino population, but let's not pretend that Santa Ana has always been what it is now... or that it shouldn't be free to becoming something else, which it most assuredly will. But calling it gentrification and to lament a "taking back" as wrong seems too ethnocentric and, frankly, not fair-minded. Personally, I prefer its "hipster" identity to the identity I hear many of my peers associate with this area and Santa Ana at large: A place that is entirely poor, Hispanic and unfriendly to and unsafe for non-Latinos. It's a false identity, of course, but one that has negatively affected our fair city for many decades. I like the change and feel that it welcomes me back to the area where my mom used to drag me around in my stroller. It's my town, too, and now once again.

I'm struck by the short view taken here. My father grew up in Santa Ana, and so did I. I remember when downtown Santa Ana was actually the heart of town. And I watched as white residents slowly stopped shopping there. And I watched as it turned from what it was into something completely different, with a foreign language on most signs and then, a new name and sign: "Fiesta Marketplace." What struck me about your article is that it seems to complain about THIS change but not about THAT change. The true historical heritage of this area is true diversity, not an overwhelming Latino presence and identity. How can you embrace one change and not the other? I watched my town turn into something that became LESS welcoming of me, a native born and raised here, and more welcoming of people that came later. I have no problem with Santa Ana's large Latino population, but let's not pretend that Santa Ana has always been what it is... or that it should be free to becoming something else, which it most assuredly will. But calling it gentrification and to lament a "taking back" as wrong seems too ethnocentric and, frankly, not fair-minded.

Gustavo, why are you so affraid of change? It is inevitable. Things change. Embrace it. Because there isn't anything you can do about it.

Who cares? Call it the Empire State Building. It's not going to change the make up.

Hopefully along with the foolish name change they dump some money into to make it even better for the people who hang out there. Something tells me that there is no name that would get the Irvineites to visit Fourth street.

 My uncle who was born and raised in Santa Ana told me that Santa Ana used to be a real nice place to live until Mexican's invaded it. As a boy him and his sister could walk to the movie theatre alone at night and never ever worrying about something bad happening to them. Try and do that now. Downtown is a cesspool.

lol... when you see "fiesta" in any sentence, what kind of picture do you see in your head?.. thats right, paco with a six pack passed out drunk next to his car in the front yard that is on cinder blocks bc he's too broke to buy tires, right ese?

End of an era, over the past few years the “Mexican” has moved away from jobless Santa Ana / Orange County leaving a big hole.With the loss of tens of thousands of people and the dollars they use to spend in that area of downtown, the property owners with their personal wealth invested needed to act.The vacuum recreated by so many “Mexicans” leaving Santa Ana in the past few years reminds me of the same vacuum recreated by so many whites leaving.

"London's East End was historically the dumping point for the city's immigrants, who flustered the city fathers with their ethnic ways."

Actually it was historical the realm of cockney English people. Only with the turn of last century did 'immigrants' enter in any numbers -- remember, England and London has a long, long recorded history. Of course those white English (an ethnic group in its own right) working class folks still give the cosmopolitan elites fits -- East London dockers were strong supporters of the prescient Enoch Powell.

http://www.youtube.com/watch?v...

So when Raza move in (largely without immigration papers), displacing former residents with gangs, graffiti, drugs, and crime, it's called "a neighborhood becoming more diverse".  But when white people move in, it's gentrification?

"Why Santa Ana Natives Fear the Hipsters"

Hey, isn't that 'nativism'?

GA... you are the Managing Editor, are you not? Do you even proof-read your own propaganda? When you said "...trying to rename an area to suite whatever promotional needs...", I think you meant suit, right?

Getting so a homey can't even score chiva in hizown hood!  Damn whitey, damn you!

There is new money coming to town; don’t blame them for trying to capitalize.  

bring back la quatro!

"East, exactly, of what?"

East end of Calle Cuatro Downtown?