The Naughty Teddy vs. Fullerton Prudes
But about three-quarters into the piece, it's clear all is not well in Naughty Teddyland. While sexy undies and sleepwear account for 75 percent of what's on the shop's shelves, the other 25 percent is devoted to sex toys, lubes and DVDs. Miller's article is not for the Orange County Business Journal, but rather XBIZ.com, an adult-industry news service.
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While the store has blended in seamlessly with neighboring businesses since it opened on May 7, its presence has not come without some backlash from the conservative-leaning city of Fullerton, which has determined the Naughty Teddy should be classified as an adult business, rather than a clothing store with accessories.
But other than friction from the city, it's been no big whoop, Aquino tells Miller:
"It's been challenging, but we've had great support," Aquino said. "We haven't had any problems, nobody's picketed. Nobody has damaged the building. Nothing really bad has happened."
She continued, "Nobody's come in and actually said anything. We are right down the street from the police department."
Insert your own built-in-S&M-bondage-gear-customer-base joke here.
The piece goes on to reveal the Naughty Teddy is trying to be a good community neighbor by regularly participating in charitable causes, including an AIDS Walk, Toys for Tots and Orange County Gay Pride. The store's next "Rocky Horror Picture Show Night," which raises money for breast-cancer research, is scheduled from midnight until 3 a.m. Jan. 23-24 at the store.