The Naughty Teddy vs. Fullerton Prudes

Categories: OC Media

Most of Dan Miller's story on a 7-month-old store in Fullerton is rather blasé. The Naughty Teddy at 129 W. Commonwealth Ave. hawks lingerie mostly, fulfilling a desire Anaheim native Dawn Aquino had to start a new career after leaving her tax-filing business.

But about three-quarters into the piece, it's clear all is not well in Naughty Teddyland. While sexy undies and sleepwear account for 75 percent of what's on the shop's shelves, the other 25 percent is devoted to sex toys, lubes and DVDs. Miller's article is not for the Orange County Business Journal, but rather, an adult-industry news service.

Shop until you bop.
The Naughty Teddy has apparently drawn a steady stream of customers, from couples and women who would not dare to enter Spanky's to exotic dancers and students from Fullerton College and Cal State Fullerton. It's also apparently drawn the ire of uptight city fathers and mamas. Writes Miller:

While the store has blended in seamlessly with neighboring businesses since it opened on May 7, its presence has not come without some backlash from the conservative-leaning city of Fullerton, which has determined the Naughty Teddy should be classified as an adult business, rather than a clothing store with accessories.

The store has enlisted the services of attorney Roger Jon Diamond, who has represented many adult businesses that have clashed with Orange County municipalities. City Hall threats are tracked on

But other than friction from the city, it's been no big whoop, Aquino tells Miller:

"It's been challenging, but we've had great support," Aquino said. "We haven't had any problems, nobody's picketed. Nobody has damaged the building. Nothing really bad has happened."

She continued, "Nobody's come in and actually said anything. We are right down the street from the police department."

Insert your own built-in-S&M-bondage-gear-customer-base joke here.

The piece goes on to reveal the Naughty Teddy is trying to be a good community neighbor by regularly participating in charitable causes, including an AIDS Walk, Toys for Tots and Orange County Gay Pride. The store's next "Rocky Horror Picture Show Night," which raises money for breast-cancer research, is scheduled from midnight until 3 a.m. Jan. 23-24 at the store.

A toast!

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My Voice Nation Help

Its a fun place to shop and does not deserve the negative controversy it engenders. It makes me wonder about the maturity of those writing adolescent comments about The Naughty Teddy. If you don't like the store don't shop there. If you don't like alcohol, don't go to a bar. If you hate what your kids are watching on TV, shut it off. Please stop trying to shove your sense of morality down other people's throats.


"Toys for Tots"? Really? Now that is funny!


Sex, marijuana, xbox pedo -- is that all you can write about? Disgusting.


Hey Matt, this is Dawn from The Naughty Teddy. I wanted to thank you for blogging about our store. You did a great job. Anything to get our name out there is always a plus for us. All bloggers who mention they saw us in OC weekly will get a 15% discount in our store. Hope to see you all there soon and to see more of us being talked about again...

Douche McGee
Douche McGee

and you follow a religion that condones priests molesting little boys and simply moving the priest to another parish if something is found out.

No one is getting molested at this store, so let's shut down the churchs.

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