Oakley Turns Chilean Miners Rescue into One-Of-a-Kind Marketing Opportunity
The sports/action company delivered $450 sunglasses to each of the 33 miners--in order to shield them from ultraviolet light and resulting retina damage as they were retrieved. The only problem?
While it still can be viewed as a philanthropic act (meh), it also still seems pretty peculiar that media outlets around the world were privy to the fact that those not-so-stylin' shades are made by Oakley--before the mine rescue even took place. And that they're the "Radar" style. And that they're $450. Did we mention that Oakley makes them?
Also, as the High Low reports:
Darren Rovell at CNBC writes that "In worldwide television impact alone, Oakley garnered $41 million in equivalent advertising time, according to research done for CNBC from Front Row Analytics, a sponsorship evaluation firm."Give that marketing team a raise. Or something.