Wax On, Wax Off: Agenda Tradeshow in Huntington Beach

Categories: Wax On, Wax Off
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ASR, usually the surfing world's biggest tradeshow, will be hard pressed this year to compete with the success of the Agenda Tradeshow this past weekend. Held at the Hyatt Regency in Huntington Beach, Agenda saw a wide assortment of designers, surfers, artists and industry types converge for probably the largest gathering in the event's history. The event in Huntington seemed to represent and support a new shift that has been underway, at least locally, in the business of the surfing world.

"Agenda was an important event for the new surf industry. Companies like RVCA, Obey, Hurley and some new smaller companies were really well-represented. Volcom had a presence, too...it was a strong shift away from that whole Quiksilver, O'Niell, Billabong, Rip Curl stigma in the industry," said one vice president at a local apparel company, speaking on condition of anonymity. "A lot of business got done there, instead of everybody just partying and getting shit-faced. It was nice to see actual trading going on at a tradeshow." 


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But the diversity of vendors, the sleek web marketing and the huge attendance roster made the event a success for the industry as a whole, both old and new.

ASR, held in San Diego each year, usually trumps agenda as the leading tradeshow for the industry. But this year, Agenda stepped it up, asserting itself as a competitor for the role of leading industry tradeshow.


To see a slideshow of Agenda, just click here.
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