Wax On, Wax Off: Agenda Tradeshow in Huntington Beach
"Agenda was an important event for the new surf industry. Companies like RVCA, Obey, Hurley and some new smaller companies were really well-represented. Volcom had a presence, too...it was a strong shift away from that whole Quiksilver, O'Niell, Billabong, Rip Curl stigma in the industry," said one vice president at a local apparel company, speaking on condition of anonymity. "A lot of business got done there, instead of everybody just partying and getting shit-faced. It was nice to see actual trading going on at a tradeshow."
But the diversity of vendors, the sleek web marketing and the huge attendance roster made the event a success for the industry as a whole, both old and new.
ASR, held in San Diego each year, usually trumps agenda as the leading tradeshow for the industry. But this year, Agenda stepped it up, asserting itself as a competitor for the role of leading industry tradeshow.
To see a slideshow of Agenda, just click here.