Orange Video Producer Reaches Out to Uganda's Poor

Post Factory, an Orange-based film and video production company, recently hooked up with the nonprofit A Way To Help to create a video aimed at raising funds to provide clean drinking water to the people of Northern Uganda.

It's the brain child of Jonathan Hicks and Patrick Martinez in Post Factory's motion-design department. The challenge was to quickly sum up the dire need for facilities to clean dirty water in a land that has withstood 22 years of warfare. To immediately drive that point home, the video begins by asking, "What if we woke up one morning and had no water?" and noting 1 billion people awoke today with no safe drinking water, 3 million died last year from diseases caused by contaminated water, and thousands of Ugandan children are the victims of this vicious cycle.