Because You're Ugly: New from Shu Uemura

I've long been an inteeense fan of Shu Uemura's skin care line—I don't wear much makeup but I'll buy the hell out of some good face cream. And I don't care what clothes you wear or how much of that stifling foundation and powder you slather on your face: good skin's always going to be pretty important. (Especially when you're 40.)

In October, Shu Uemura will introduce two special eye treatments as a solution to fine lines, dark circles and puffiness to their outstanding line of skin care products. Shu Uemura's skin care line has long been known for their depsea component: a moisture formula made with ingredients found in the deep seas below a depth of 200 meters—or so they say.

I recently tested out their depsea moisture replenishing eye gel ($45), a fresh watery gel that's supposed to moisturize and reduce puffiness and signs of fatigue. While I'm not so sure it succeeded in making me look, say, un-tired, it did feel great on the the eyes, a tender area that tends to feel tight and dried out no matter how many eye creams (and I have many) I layer on. Best part is, you can slap on the eye gel over make-up for a quick pick up.

The other product I've yet to try out, is the depsea moisture replenishing eye mask ($45). It basically resembles two moist cotton pads aimed at replenishing the skin that you place over your eyes for five minutes.

Along with these two eye products, Shu Uemura introduces their rouge unlimited creme matte ($23). While you usually think of matte lipstick as dry, powdery and creased, Shu Uemura's new rouge unlimited is both creamy and has a fine matte finish. The line comes in ten beautiful shades of pinks, wines, reds and browns, that all the gals in the office loved.

If you're still not sure, ease yourself into the wonders of Shu Uemura with their highly-acclaimed lash curler (I have NO. LASHES. And this worked wonders on me) and luxurious feeling cleansing oils.

Visit the Shu Uemura store in South Coast Plaza (right across from the MAC store in the downstairs Saks Fifth Avenue wing), 3333 Bristol, Costa Mesa, (714) 957-0521; www.shu-uemura.com.