Because You're Ugly: RVCA Goes Online!

Usually only available in specialty stores like HSS in Huntington Beach and not-so-specialty stores like Fred Segal, RVCA has finally launched an official online storefront to fulfill all your shopping needs.

While HSS, Fred Segal, Nordstrom and such reliably carry a few logo shirts at all times, it's pretty much limited to just that. The online store offers a wide range you won't likely find elsewhere in one place: men and women's accessories, hats, swim trunks, purses, even gift certificates. My favorites include this Ben Horton-designed men's hoodie and the women's nylon Marsea bag.

Visit RVCA's online store here. Free shipping on all orders over $100.