When people think of the first Sunday in November, they think of football, Daylight Saving Time or Thanksgiving being around the corner. While those three things were on people's minds, another option entered into the equation: the ill-fated first YouTube Music Awards.
Unlike other awards shows, this one was pretty much completely freeform. What does that mean? For starters, there was no script and seemingly no structure for anyone to go off. This may seem like a minor detail, but structure is the glue that holds awards shows together. Even with Spike Jonze directing and Jason Schwartzman and Reggie Watts hosting the event, it was a mess.
Through the power of the web, the event was live-streamed, yet it seemed as if hardly anyone tuned in or even cared about the event, even though the awards were dependent on the viewers. Huh? The best I can surmise from this is that if an awards show happens and no one cares enough to tune in, can we pretend it never happened?