For many new bands, opening for a bigger, well-established act seems like a no-brainer for a number of reasons. First and foremost, it means playing in front of way more people than they would have on their own. Secondly, maybe they'll become friends with said big band and perhaps capture the attention of influencers due to this coveted slot. Lastly, opening for a big band will ensure riches along with a slew of sex and partying, right? Isn't this the romantic version of what it's like to be a touring act that's on the rise. Well, romanticism and reality are two completely different things.
John Gilhooley Irvine locals Young the Giant recently opened for Kings of Lion last weekend. How much did it cost them?
In a recent piece in Billboard, many eyebrows were raised when the trade magazine published the scary--and downright shocking--figures of what bands are likely to earn on the road. While fans grumble about the big business of touring that include rising ticket prices and t-shirts that hover in the $30-$40 region, it's the opening acts that should be the ones with the gripes. According to the infographic, bands are actually losing money by hitting the road with their bigger counterparts. Instead of being a springboard to fame and fortune, it appears that opening for a big band is a one-way ticket to the poor house.More »