|Courtesy of James Moriarty|
|AZARI & III|
On Saturday November 10th, "Sonar On Tour"--Barcelona's international and world-renowned festival of electronic music and new media art-- ends it's eight day circuit at the Shrine Expo Hall in Los Angeles. While the tour had an abrupt cancellation due to the impact of Hurricane Sandy at the New York Roseland Ballroom, the Spanish mega festival creators have been making their way through the East Coast and Canada with stops at the Chicago Congress Theater to the Metropolis in Montreal. Boasting a mix of live acts and DJ sets from Die Antwoord to Nic Fanciulli we decided to talk to the Sonar head of international media Georgia Taglietti and one of the bands on the tour AZARI & III about their coming to America.
"You already have a lot festivals in America so we choose to bring a tour to see how the public reacts and get a feel of how you perceive our brand," shares Taglietti the EA to the directors of the Sonar Festival brand. "What we bring on tour is a microcosm of what we do in Barcelona, which is 100,000 people over a three-day weekend for night and day parties." Established in June 1994 by the same three directors today, Sonar's principles were to blend artistry with entertainment while honoring the avant-garde and experimentation that comes with the possibilities of electronic music and it's culture. Hosting four outdoor stages, "Sonar by Day takes off pure entertainment and the feeling you get from learning about new music, media and art exhibitions," explains Georgia. "Sonar by Night goes into a 25,000 person venue which has a stage set up that supports our live acts as well as our DJ sets."
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