If you're a musician hoping to get people to talk about your music, there are a few ways to help shape how people will discuss your output. The easiest way is to invent and stick to a genre of your own, which is something Ghost Beach have accomplished. Although the New York City duo of Josh Ocean and Eric "Doc" Mendelsohn are both a young band and haven't indicated any real distaste for genres in the first place, the pair have identified as "tropical grit-pop" on their Facebook page and in interviews. Along with helping them promote a distinct idea of sound, the tag is largely apropos.
On Blonde, their debut record released in March, the pair craft a 1980s-leaning, synth-driven sound along the lines of MGMT, Passion Pit and the Naked and Famous that's definitely upbeat enough to sell it as "tropical" and hook-oriented enough to click with "pop." Gritty? The production is too clean to really go with that, but when the other two components of the genre work so well, we'll let that part slide. "I grew up basically with the beach as my backyard, so I've always been into beach culture. I grew up surfing when I came back from school," says Ocean, the group's 28-year-old lead vocalist, referencing his upbringing on Fire Island, a New York island outside of Long Island.More »