When we last caught up with Jordan Lovelis, former pro skateboarder and co-founder of Sound clothing, he was preparing for a 10-day trip to India to pursue his company's humanitarian efforts in New Delhi. His cause, known as the Sound Movement, exposes the evils of human trafficking to young men using skateboarding as a conduit. Lovelis and his 10-man crew returned from the trip in late March, and after clearing away months of red tape, shared their story last Friday night at the Hurley Town Hall in Costa Mesa. The event not only recapped their journey, it touted music from experimental rockers Kiev, dreamy psych outfit The Gromble, and surf rock act Freckles.
Heidi Darby The Sound team from left to right: Adam Nolan, Chris Weigele, Jordan Lovelis, Ryan Flecklin
The Town Hall bustled with people of all ages, wandering from the makeshift stage area to a wall lined with photographs of the group's trip to India. The Gromble jammed out for a lively audience, and just after the set, Lovelis spoke to the crowd. Composed and impassioned, he briefly described The Sound Movement's purpose and goals to onlookers before introducing a short film summarizing their accomplishments in India. After the film, Kiev gathered before the projection screen and tore into an hour-long set that was both groove-fueled and hypnotic. Front man Robert Brinkerhoff paused halfway through the performance to point out Sound's noble efforts, and asked that the crowd feel free to bid on photos during their set. While the vibe throughout the evening was upbeat, the conversation in the room was thoughtful and inquisitive -which is exactly what Lovelis and the bands had hoped for.