We'll be honest: product placement in music videos used to not irritate us--we giggled when the Foo Fighters parodied a Mentos commercial in their "Big Me" video back in the 90s--but that was when music videos premiered on MTV--not Vevo--and artists weren't cashing in on aggressive product placement endorsement deals with corporations like BMW and Virgin Mobile. Today's music video resembles an extended commercial set to music.
We have to ignore the fact that our favorite artists are selling their music videos to corporate America in order to maintain their 12,000 sq. ft Hollywood Hills homes. Being bombarded by an array of products in a music video is the price we pay for musicians to continue to provide entertainment for us. But wait, we also have to watch an ad before the video even loads?! Cha-ching! As if being distracted by in-your-face branding wasn't bad enough.