|Guess who's behind this bottle of suds...|
Beer has been associated with the rock music lifestyle for as long as anyone can remember. Love songs have been written about it, punk rockers swear by it's powers, and--along with Jack Daniels (and possibly some illegal drugs)--it is today an integral part of any musician's rider, fueling many a raucous set and groupie encounter.
Most of the music industry's beer consumption, however, remains in the cheap-and-effective category--with few giving much thought to the brand or flavor of their chosen libation. But what happens when the rock stars themselves start slapping their names on bottles of beer to sell at shows? Or better yet, when members of a band collaborate with a microbrewery to create a one-of-a-kind signature brew?More »