Was it Frank Zappa who said, "Necessity is the mother of invention"? Well, actually, no. This old proverb traces its roots back to Plato. But attributing SoCal's greatest rock & roll pioneer sounds best when it comes to the story of a young Yorba Linda music equipment startup called Gruv Gear.
Courtesy Jay Baldemor
Let's start with the necessity: Back in the middle part of the last decade, Gruv Gear founder and president Jay Baldemor, 42, was a graphic designer by day who owned a successful commercial operation. By night, Baldemor was a hard-gigging bassist on the south shore club circuit, playing three nights a week in a handful of local bands you may remember--3 Mile Walk, The Ming Band, and Destination 7. Like any bassist with a respectable rig will tell you, Baldemor's gear was a pain in the ass to lug around. "I was playing these gigs on Pine St. in Long Beach, parking in the structure and walking down to the restaurant--it was just killing me."More »