That's a wrap on NAMM 2015, and like every year, the world's largest music gear convention has left us glazed over after four days of thorough overstimulation. As media, we're just there to take it all in and make sense of it, and while that's a daunting enough task, it's nothing compared to the actual work taking place there. The chasing down of contacts, the putting of names to faces, the handshakes and deal making--NAMM is where, for four winter days at the Anaheim Convention Center, the entire music-making ecosystem meets to plan out the year ahead. That's the major underlying gist of the story. Here are 10 other lessons we learned at this year's NAMM.