"Pile on that kale salad," sings Taylor Goldsmith of Dawes from the Whole Foods parking lot. The ad-libbed riff on his song "It's A Little Bit of Everything" draws a mannered whoop from the weekend afternoon crowd, who have come to politely welcome Whole Foods into the music curation business.
Courtesy of Whole Foods
Indeed, over the weekend the grocery store chain debuted vinyl-heavy music dispensaries in five of its 340 stores, including this one in West Hollywood. The event is swarmed. Valets scurry to park cars while those in attendance slurp oysters and crunch gluten-free pita chips. Two Mercedes get into a honking match and the sound-guy shouts: "Shit just got real in the Whole Foods parking lot." Soon, many in attendance go inside and dutifully buy Arcade Fire records. Such is the state of the industry in 2013, where folks are increasingly less likely to buy music at an actual music store.More »