By: Jessie Schiewe
Courtesy of Wiener Records Danny Gonzales of Wiener Records
Record labels are exclusive by nature. They are purveyors of taste, harbingers of new talent. Getting signed is a milestone in any artist's career. But what happens if anyone can join a label? Does it still mean something? What happens to a member's-only club when everyone becomes a member?
At Wiener Records, anyone can be a Wiener. The business model behind the Burger Records offshoot is remarkably simple. Bands pay anywhere from $250 to $650 for the manufacturing of 100 tapes; plus, they get social-media shoutouts and their music sold on its website. "The point of Wiener is that everyone can do it," says Danny Gonzales, the "head guy" behind the record label. "You can literally burp on a mic for 20 minutes, and I'll put it out."More »