In the summer of 2012, sepulchral Orange-based clothing company Blackcraft Cult was just an idea, an itch burrowing through the brains of co-founders Bobby Schubenski and Jim Somers. Less than two years later, their designs appear on celebrities and musicians ranging from Slayer to Kesha, their revenues and online followers number in the millions, and the company seems to be on the cusp of total world domination.
"With Blackcraft, [our message] for kids is 'believe in yourself, and create your own future,' and that if Jim and I could meet this vision we had, then anybody can do it," Schubenski says. "We want to show kids that it's OK to be different, and to go against the norm. Be different, and stand out, get off of that rat wheel that everyone says they're on."More »