The swell of hoots, hollers and raised hands rolls through the Observatory as a local rap duo rile up the crowd an hour or so before headliner Snow Tha Product is scheduled to perform. The vibe in the Santa Ana venue is more like that of a weekend than a Wednesday night. Backstage, a few dozen employees, security guards, promoters, performers and their entourages stand around drinking Hennessey and comparing Jordans.
Josh Chesler DJ Droops inside the Observatory
"Man, Droops is one of the best dudes around," says an in-house DJ. "I hope I can be like him someday. Anybody who's just getting into promoting around here looks up to him."
The subject of his adoration is standing right next to him. Carlos "DJ Droops" Cerda laughs at the compliment between sips of the Patron-and-cranberry juice in his plastic cup, then walks toward the curtain separating the stage and crowd from the more casual backstage area.