Product Placement in Music Videos = Tacky

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Jena Ardell

We'll be honest: product placement in music videos used to not irritate us--we giggled when the Foo Fighters parodied a Mentos commercial in their "Big Me" video back in the 90s--but that was when music videos premiered on MTV--not Vevo--and artists weren't cashing in on aggressive product placement endorsement deals with corporations like BMW and Virgin Mobile. Today's music video resembles an extended commercial set to music.

We have to ignore the fact that our favorite artists are selling their music videos to corporate America in order to maintain their 12,000 sq. ft Hollywood Hills homes. Being bombarded by an array of products in a music video is the price we pay for musicians to continue to provide entertainment for us. But wait, we also have to watch an ad before the video even loads?! Cha-ching! As if being distracted by in-your-face branding wasn't bad enough.


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Gwen Stefani: The New Face of L'Oreal

Categories: Gwen Stefani
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Hey, remember when Gwen Stefani was famous for making music? The No Doubt front woman has been known more for her non-singing/songwriting exploits in the past few years. Her fashion label, Love Angel Music Baby, is an international powerhouse, and she is about to extend her manicured reach even further. Stefani has been named the new face of L'Oreal Paris, joining the ranks of A-list beauties such as Jennifer Lopez, Eva Longoria and Beyonce Knowles.More »

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