Phil Pirrone knows you've got to take a chance when the universe presents you with an opportunity. In 2011, the longtime musician and maverick event organizer lived in an apartment in downtown Pomona that required him to contribute to the city's popular monthly Art Walk. With the help of friends, Pirrone threw a huge block party, booking a long roster of bands and securing a shopping-center stage.
Courtesy of Moon Block Party Deap Vally
"The second we plugged in the PA and put on some music to test it, it was so loud everyone was like, 'What's going on?'" he recalls. About 5,000 people showed up for the first installment of what has become one of the most anticipated alternative music festivals in Southern California: Moon Block Party. The third edition--featuring headliners the Black Angels, Band of Skulls and Black Lips, as well as several up-and-coming local acts--hits Pomona's Fairplex on Saturday.