It's a Thursday evening in early April, and Desert Daze founder Phil Pirrone is holed up at the LA home of his art director, Mason Rothschild. They are mapping out the festival's slate of installations and discussing the sets they'll play with their respective bands. With just a month to go, Pirrone still has a long to-do list to check off before the newly expanded psych-rock-flavored music-and-art festival returns to Sunset Ranch Oasis in Mecca on Saturday.
In addition to more than a dozen interactive art offerings, the festival's fourth edition features its largest single-day lineup, with more than 40 bands, including Warpaint, Deap Vally, the Budos Band and RJD2. The daylong event has also beefed up its production and expanded camping and dining options in anticipation of as many as 5,000 fans descending on the desert oasis. Now, Pirrone and his team are being forced to navigate some of the less-than-sexy minutiae of event planning, such as additional security, dust control and parking-lot expansion--things their careers as musicians and artists offer little preparation for.
"We're in the awkward teenage phase of being a festival, so there are challenges and new hoops to jump through," Pirrone says. "It's a new level of detail. This is a total new kind of chapter for us, and we're just at the beginning of it."More »