For more than a century, every generation of American women has had their Latin lover, their tanned man that provoked swooning and screaming and spontaneous chonis melting. Flappers had Rudolph Valentino; the Mad Men generation threw woo at Ricardo Montalbán. Ladies of the 1980s went crazy over Julio Iglesias, while their daughters went nuts for Enrique Iglesias and Antonio Banderas.
That's a lot of hombre there. Yet the lot of them seem like chavalas when compared to the titan of testosterone that is Romeo Santos--yeah, the pretty boy wearing the cute sweater in the photo above. With that precious earring and pout. None of the other smoldering señores sold out Yankee Stadium two nights in a row, as the 33-year-old did last year. Ninguno of the men re-defined a genre twice in the way of the self-proclaimed King of Bachata. While all Latino superstars have tried to cross over to American tastes, Santos has superstars cross over to him; his last album featured cameos by Nicki Minaj, Drake and even Kevin Hart, all of whom know that the best way to crack into the Latin market is by latching on to Santos.
Want final proof he's the greatest Latin Lover of them all? Last year, noted sportscaster Beto Duran texted me that he had scored tickets to Santos' concert at the Staples Center but had never heard of him. "There's no 10s here," Beto wrote, referring to the caliber of shrieking chicas at the sold-out show. "They're all 12s and 13s!"
"EXACTLY," I texted back.More »