While the rest of the EDM world is in South Beach celebrating Miami Music Week and the 16th Annual Ultra Music Festival this weekend, we're stuck here in OC trying desperately to stay off social media with envy. With the explosion of dance music the past several years and the shift from open format to the banging basslines of dance music at most major clubs, Orange County has been involved in this transition for almost half a decade now. But what does it really mean for local DJs who have been playing electronic music for years and trying to make it big to the new guys hopping on the EDM train? We talked to some local promoters and DJs to find out what it's really like to play in OC and open for artist like Tiësto and Gareth Emery with dreams of events like Ultra and EDC.
Courtesy of Jeff Allen MAKJ at Yost Theater
From Focus Tuesday's in Newport Beach who just celebrated their 10 year anniversary in 2013 for bringing deep house to OC to Sutra who partnered with mega festival promoters Insomniac to bring EDM every Thursday, for the past several years the electronic music scene has been thriving here. "Well it's kind of funny how trends have worked out, but I feel OC is constantly playing catch-up. LA and SD have always been trendsetters with companies like Giant, LED and Eventvibe," says Alex "Precept" Castro. "A lot of it is about who you know, the relationship you have with people, how good and dependable you are. But with OC it's a lot more about how many people you can bring. To be honest I've never really been asked to bring a certain amount of people elsewhere."More »