Insomniac's CEO Pasquale Rotella created the Electric Daisy Carnival in 1996, just three years after founding his company. A proud owner of nine crates of vinyl, Rotella grew a passion for electronic dance music, even manning the decks under his DJ moniker, Minder. Of course, these days people know him for throwing massive EDM events like Electric Daisy Carnival in Las Vegas. Sporting old-school "raver" type gear such as a big Dr. Seuss hat, and attending underground parties which had themes and props back in the day sparked his imagination to produce his own events. Taking inspiration from theme parks and movies, Rotella does his best to create unique experiences that are meant to highlight the crowd instead of the DJs.
|Courtesy of Erik Kabik|
Today he takes you to another world of carnival rides, theatrical performers, art installations, and audience participation at events like EDC (one of the largest EDM festivals in the country), the Wonderland events, and Enhanced Concert Series to more than three million attendees in California, Nevada, Colorado, Washington, New York, Puerto Rico and London. This December 31st, Rotella will ring in the New Year right here at the Anaheim Convention Center for their third annual White Wonderland. We spoke to Rotella to find out what can we expect this New Year's Eve, the direction of his company in 2014, and how becoming a new father has influenced him. More »