Though she's primarily known as one of the two singers in indie pop outfit Grouplove, there's more to Hannah Hooper than showcasing her pipes. Before she fell into music, she was deeply immersed in the art and design worlds of San Francisco and New York City. That's why when the opportunity presented itself for the singer to collaborate with Costa Mesa's Volcom, she couldn't resist.
The aptly titled Lady Grouplove--which is also her Twitter handle--includes denim jackets, crop tops, and leggings - offers an eclectic variety of easy-to-wear, casual attire that emulates her own unique style. It's out now and available at Volcom stores, Volcom.com, Tilly's locations, Tillys.com and retailers where Volcom is sold.
"I have a friend, Daniel, who works for Volcom and he's been outfitting our crew since the band started," she explains. "He said the women's department at Volcom was feeling my style, so we went in for a meeting and one thing led to another and all of a sudden we had a line."
Hooper designed the patterns and the six-piece line and the inspiration came from her art background. She was inspired by a Keith Haring exhibit she went to in San Francisco and channeled the black and whites and other color elements in his work into her line.