At the beginning of this year, a video of an old woman shrieking into a microphone unexpectedly became one of the most genius examples of viral band marketing in 2015. It's likely that before "The Grindmother" made her first appearance on our blog back in February, few outlets in mainstream media had ever paid any attention to the throat-shredding world of grindcore music, let alone the Canadian band Corrupt Leaders who initially put her up to it. Yet low and behold, there was the 67-year olds angry screams being blasted on the Maury Show last month on TVs across the country. Great gimmick? Well, at the end of 2015, we're still talking about it.
via YouTube The world's most sinister-sounding senior citizen
A couple days ago, The Grindmother's video for her first solo song "Any Cost" started making the rounds. And the Internet is currently devouring it. There she is once again in all her glory, screaming pure brutality into the microphone with the close cropped grey hair, thick-rimmed glasses and perhaps the most geriatric of all accessories: the waterproof wrist watch. But if this were just an excuse to snicker at an old lady--actually, Corrupt Leader's vocalist Rain Forest's mom, we wouldn't even bother with it. Because whether you believe it or not, this is actually the best thing to happen to grindcore music this year.More »